Review: Dan Ariely - Predictably Irrational

We – humans – do a lot of silly things. We never stop to think about them, though. Then comes in Dan Ariely. With his ability to think of experiments that outline our behaviour. I was curious to see where this train of ideas would lead, so I read Predictably Irrationa_. It might come to a surprise that I found out that I am also very irrational.

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“Suppose we are nothing more than the sum of our first, naive, random behaviors. What then?” – Dan Ariely

For a non-fiction book, this one read like a high-speed train. Dan proves that he is funny, scientific and thorough. He furthermore shows that you can explain subjects – that might not interest everybody – to everybody if you add in a bunch of (sometimes funny) anekdotes.

While I liked this book, I had trouble keeping my focus at one part. I think the deal was that I already knew what he was saying. Because, on some levels, I do the things Dan Ariely writes about. Moreover, I do them so much that sometimes I knew the outcome of his experiments before I read them.

What does that mean? That I don’t like the book? Hell no! I’m just not sure whether I would read it again. Which means, in my opinion, that it’s not a really really good book. Therefore I rate it 4 stars. Just because I can.

Have you read Predictably Irrational by Dan Ariely? Are you irrational? Let me know in the comments section below!